MEET THE TEAM


Tom Exton
Co-Founder

“I’m aspirational, focused and driven. Everything I do, I do with passion.”


James Exton
Co-founder

“I’m passionate, motivated and determined. No matter what I do, I give it 100%.”


Max Bridger
Co-Founder

“I’m all about balance. Healthy lifestyle; strong body, resilient mind & overall sustainable health for all.”


Lloyd Bridger
Co-Founder

I live life my own way, & fitness is an essential part of that. Travelling, fitness & fashion. Break the mould.

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Who We Are

We are two sets of brothers from London, the Exton Twins; Tom (TGE) & James (JE) and the Bridger Brothers, Max (MB) Max & Lloyd (LB). Our professional backgrounds started outside of fitness, JE qualified as a Barrister, TGE a Solicitor, LB graduated in bio-chemistry, and MB Geography and Urban and regional planning – however we were all united via a common interest in health and fitness, resistance training and aesthetics. Together we are Team LDNM.

How We Started

LDNM started as a hobby in 2012. We created an online hub to answer frequently asked questions by people locally that followed us guys and wanted advice. In 2013, having provided 24/7 advice and support free of charge, we incorporated LDN Muscle Ltd, we had to make it viable for us to in order to continue to help people. Are founding ethos was simple, we were, and still are, the only company with a steroid, photo-shop and bullsh*t free ethos. We based our work around this and championed our ethos, which saw the LDNM movement grow rapidly, with thousands of like-minded individuals joining our community.

Our Principles

Fast-forward to 2019 and we have the most effective and comprehensive range of Transformation Guides for men and women, the highest quality Educational faculty, – The LDNM Academy (offering personal training, nutrition and sports massage qualifications), the highest quality Apparel, our own line of genuinely effective and well-priced Supplements, an Online Platform and a best-selling Book. We have over 800,000 followers across Instagram, Facebook and Twitter, we remain fiercely independent, and our ethos remains exactly the same as it did in 2012.

Our Ethos

Our ethos is to be the most honest and normalised information source in fitness. We have been confused, conned, chewed up and spat out by fitness and supplement companies promising the World via gargantuan, steroid-using, photo-shop tweaked models and celebrity mouthpieces they used to sell non-effective and or hideously overpriced products. We are here to transform lives, our training plans work round normal lives, family lives, busy work and social lives.

THE LDNM COMMUNITY

We have transformed 100,000’s lives world-wide, and everyone that transforms, follows and supports the movement makes up the LDNM Community. A community, of supportive, encouraging and non-judgmental like minded individuals, here to help one another on their journey. We love this, we are one big family, here to ensure everyone reaches their potential.

We Are Different

We are different. We state the facts, give you realistic goals and have physiques built on hard work and research, and around busy lives – rather than through the brazen use of chemical compounds. We actually want to help you make a positive step, change and transformation towards a healthier, fitter, stronger, leaner you – for life. We are four honest, hard-working, straight-talking guys who are out to better the industry and stop people getting conned by cowboys and crooks.

To learn a little bit more about the guys that make up LDNM, click on their profile below to read through the interviews with the four founding members!

Age: 

32

Cutting weight:

78.0kg

Bulking weight: 

81.5kg

Height: 

5ft 11

Measurements:

Legs: 22”
Arms: 15.5”
Chest: 43”
Waist: 29”

When and why did you start working out?

I started training at university, my main motivation at that age was vanity and wanting to be confident about my body.

What is your Job?

Managing Director of LDNM, and co-owner of The Winning Touch, and also have a property business.

How long have you been training for?

10+ years.

What keeps you motivated to train?

Maintaining a healthy body and mind, ensuring my hard work and results don’t go to waste and to motivate others.

How often do you currently work out (including cardio sessions)?

Normally 5x a week. My cardio is covered by my daily commute on a bike.

What is your favourite exercise and why?

Dumbbell Landmine Press just because I feel a huge emphasis on the target muscle. 

What is your favourite workout?

Chest

Best body part?

Chest

Worst body part?

Legs

How do you overcome a training plateau?

Perserverence, commitment, focus and dedication.

Favourite supplement?

Creatine.

What is your diet like?

Very flexible, and adaptable. I don’t restrict myself from any foods or drinks and regularly eat out.

What do you do when you’re not training (besides eating and sleeping)?

I’m a car fanatic and petrolhead, so normally doing something involving cars.

What were your biggest mistakes as a beginner; with regards to training and nutrition?

Overcomplicating both training and nutrition and being naïve as to how much of the imagery in the industry is either photo-shopped or showing someone that is clearly not natural.

Biggest mistake you see others make when training?

Poor technique, lifting too heavy, with no control or tempo.

Do you still set yourself goals when training?

Not so much now, more to be consistent and maintain my current physique.

Favourite motivational quote(s)?

“The only workout you will regret is the one you didn’t do”.

Who do you look up to in the industry?

Sounds bizarre, but I don’t. I find the industry full of a lot of deceit and smoke and mirrors.

Hobbies and interests?

Cars, food, fashion.

Age: 

32

Cutting weight:

79.0kg 

Bulking weight: 

82.5kg

Height: 

6ft 1

Measurements:

Legs: 22”
Arms: 16”
Chest: 43”
Waist: 31”

When and why did you start working out?

I started training at university when my twin JE begun to start training too, we are naturally competitive. My main motivation at that age was vanity and wanting to be confident about my body.

What is your Job?

Currently working full-time in the city in Finance, as well as owning over 4 other start-up companies and being a director for LDNM.

How long have you been training for?

10+ years.

What keeps you motivated to train?

For my own physical and mental health, and to motivate and inspire others.

How often do you currently work out (including cardio sessions)?

I normally aim for 4-5x a week depending on work and if I am in the UK. I try and incorporate walking, using the stairs not escalators an other practical measures as my cardio, as with a busy schedule I rarely have time to do cardio in addition.

What is your favourite exercise and why?

Zottman Curls – who else doesn’t want big biceps?

What is your favourite workout?

Biceps

Best body part?

Arms

Worst body part?

Legs

How do you overcome a training plateau?

The knowledge that the only way to solve a plateau is to push on.

Favourite supplement?

Creatine.

What is your diet like?

Very flexible, and adaptable. I don’t restrict myself from any foods or drinks and very regularly eat out as I am constantly on the move or away on business.

What do you do when you’re not training (besides eating and sleeping)?

I’m a car fanatic and petrol head, so normally doing something involving cars.

What were your biggest mistakes as a beginner; with regards to training and nutrition?

Overcomplicating diet and training and getting to obsessive. Also looking at unrealistic body imagery and thinking it was naturally obtainable.

Biggest mistake you see others make when training?

Poor technique, lifting too heavy, with no control or tempo.

Do you still set yourself goals when training?

My main goal is to always make time to train and keep myself fit & healthy even when faced with a consistently hectic schedule.

Favourite motivational quote(s)?

“Healthy body, healthy mind”.

Who do you look up to in the industry?

I don’t. I find the industry full of a lot of deceit and smoke and mirrors. I am inspired by successful entrepreneurship more than fitness ambassadors.

Hobbies and interests?

Cars, food, fashion.

Age:

25

Cutting weight:

82-85kg

Bulking weight:

88-92kg

Height:

185cm

Measurements:

Chest:45.5″
Arms: 17″
Waist: 32″
Legs: 26″

When and why did you start working out?

I took up rowing (crew) in my first year of university after almost 10 years of triathlon and cycling, so needless to say I resembled a rake. Towards the end of my first year, my friend and fellow crew member (big shout-out to Pablo) dragged me into the weights room to work on my beach muscles and I caught the lifting bug. But at this stage, I had no idea of proper nutrition and training periodisation – twinned with studies, 12 rowing training sessions a week, drinking and general lack of sleep I didn’t make the best gains. It wasn’t until I graduated from university, hung up my Lycra and started to pay attention to all the points I had been ignoring that I saw the most noticeable changes.

What is your current job?

Last year I turned down the offer of a place in the Royal Marines YO 2014 batch– as it was a choice between the RMs and LDNM. I’m now working part-time for LDNM and hoping that it can get big enough so that I can work full-time! The rest of my time is spent working on a few other side projects.

What motivates you to work out?

Staying focused on my short term and long term goals, feeling my strength and performance in other sports increase and trying to attain the physique I want.

Worst thing about working out?

The worst thing is the fake natties. I’ve no problem with people who use steroids and PEDs- it’s like smoking, you choose to accept the health risks that come with it- just don’t lie about it and use it to enrich yourself.

Having been working out for close to 10 years and training people who are genuinely natty- I think I’ve only ever met one or two guys who could be over 90kg lean, without steroids.

How often do you currently work out (including cardio)?

I currently work to a 4 day split; back/legs, chest/shoulders, legs/back, shoulders/chest, adding arms/abs/traps to the end of each session. The frequency you train a muscle group (with sufficient volume) is the key to growth.

I play football twice a week and climb or head out on my bike when I have time- I will add specific HIIT sessions to my training when I start cutting.

Progress 1-01

What progress have you made over the last 8 years?

The first photo (2007) was me in full triathlon mode, having never done anything but a few biceps curls and press-ups. I probably weighted about 62-63 kg.

In 2010 I had just graduated university, I weighed 72kg at Henley Royal Regatta a month earlier.

In 2012 I weighed around 76-77kg in this photo – I was on a 2 week road cycling ‘holiday’ at the time. I look like I was around 9-10% BF.

Last summer I weighed in at around 80kg (around 10% BF), and this winter I maxed out at 91kg probably a bit closer to 16% BF than I should have been.

What is your diet like?

Nowadays I try to eat 4-5 meals a day, 3.5-4.5 hours apart. I’m naturally ectomorphic so eating enough to gain weight has always been my problem- this is why instant oats are so useful, a low volume, high carb food that easily lets me add kcal to my diet.

My macros topped out at 250g P, 110g F, 450g C for an average training day this year. I track my macros regularly on My Fitness Pal (my username is LB_LDNM) and have been doing so for about 3 years now so have become pretty adept at IIFYM- probably too much- as my diet could definitely do with more vegetables!

Favourite supplement?

Powdered oats.

Favourite work out?

Shoulders or arms.

Best body part?

Obliques, traps, glutes (worst combination).

Worst body part?

Calfs, lats, shoulders, my ‘noodle’ arms… Still have a lot of body parts that need work.

Hobbies and interests?

Football, skiing, climbing, mountain biking and road cycling – all the good stuff where you’re likely to injure yourself. I still do the occasional triathlon too. Besides sports, I enjoy travelling, music and a good IPA.

Other notable points?

Pervious notable goals: Bench press 100kg, reach 80kg, improve my lats, have 16 inch arms, reach 200lbs, deadlift 200kg, bench 100kg for 5 reps

Current short term goals: improve my power to weight ratio, improve my flexibility, maintain my strength during my cut

Current long term goals: avoid any injuries and maintain a high level of CV fitness, reach 83-85kg at 8-9% body fat, lead a (outdoors) 7a clean

Age:  

27

Cutting weight:  

85kg 

Bulking weight:  

90kg 

Height:  

6’2” 

Measurements: 

Legs:  
Arms:  
Chest:  
Waist:  

When and why did you start working out? 

I sort of fell into weightlifting when an injury cut my sporting career short, whilst coinciding with getting a job at my local leisure centre (Hampton Open Air Pool). The lifting essentially replaced my sports training, and I’ve been training in the gym now for around 10 years! 

What is your Job? 

I produce all the content and run the social media for LDNM, as well as general admin that comes from customer support, owning/running a start-up business, etc. I am also a personal trainer in Hampton, London, and have some nutrition clients too! 

How long have you been training for? 

I first stepped foot in a gym in a PE lesson in year 9. We were allowed into the gym before school from midway through year 9. I was always keen to learn, but as I mentioned earlier, lifting played second fiddle to my sports training, and only really kicked off when I was 17! 

What keeps you motivated to train? 

Lots of things, but the reasons now mainly centre around preserving my health and building overall strength. I also like trying new movement patterns and exercises before I start implementing them into clients’ programmes, so variety in my sessions is a big factor too! 

How often do you currently work out (including cardio sessions)? 

4 weights sessions per week of around 45 minutes, and several cardio sessions which will invariably be 7-a-side football, running or swimming. Sometimes circuit training too. 

What is your favourite exercise and why? 

Pull ups, because they’re a fantastic and readily available exercise (and simple part of my man-child brain enjoys them!). 

What is your favourite workout? 

Upper body! Let’s be honest, nobody enjoys training legs – and an upper body session gives you the chance to come up with nasty supersets, and work to a higher intensity given there are less reps per body part vs single or coupled body part sessions. 

Best body part? 

Calfs. Joke. Probably my glutes or hamstrings. Skinny jeans look ridiculous anyway! 

Worst body part? 

Calfs and or shoulders. Both are incredibly stubborn and hard to grow compared to other body parts.  

How do you overcome a training plateau? 

It could come from a de-load or taper week, whereby you reduce the overall training load to allow more capacity for recovery, without completely removing the training stimulus. It could also be from a short break from training, or a diet break (bring calories back up to maintenance if you have been dieting for a consistent period). 

Favourite supplement? 

The most convenient supplement is undoubtedly whey protein, but I would class this as more of a food supplement. My favourite performance supplement would be creatine monohydrate. Luckily it is the most studied sports supplement in the World, and proven to be both effective and safe. 

What is your diet like? 

It is flexible but consistent. This may sound a bit odd, but given I have tracked calories, macros and aimed for 3-5 protein feedings a day for so many years I can now switch between intuitive eating and tracking when needs be.  

Generally speaking it’s similar to the below: 

  • Overnight oats 
  • Protein smoothie 
  • Chicken sausages, bacon, avocado, tomatoes, sweet potato pakora, cucumber, carrot 
  • Dinner with the girlfriend and or family 

What do you do when you’re not training (besides eating and sleeping)? 

Football, walking the dogs, kayaking, pubs, hanging out with friends, seeing family. Normal things! 

What were your biggest mistakes as a beginner; with regards to training and nutrition? 

Not enjoying my food (especially when bulking), and training single body parts rather than combining muscle groups within one session. 

Biggest mistake you see others make when training? 

Going to failure on each and every set, and usually with too heavy a weight and poor form. You don’t need to beat yourself up during every session in order to progress, and can training muscle groups with less volume during a single session, but more than once a week, thus increasing the total volume per muscle group across the week (and making more progress as a result!). 

Do you still set yourself goals when training? 

Not as much as I should doThese goals aren’t as physique-based as they once were, as I don’t really want to look like a bodybuilder and clothes fit poorly when you’re carrying a lot of weight. Now I like to train for a goal such as getting very lean for an event, or bettered sporting performance in general. 

Favourite motivational quote(s)? 

You’re still doing laps of the person sitting on the sofa!  

Who do you look up to in the industry? 

One of the very few people I look up to (in a very shady industry) is Joshua Silverman. He’s head of our LDNM Personal Training Academy, and in addition to being a brainbox he’s a top guy too. 

Hobbies and interests? 

Football, skiing, stroking dogs, horror films, Ben and Jerry’s ice cream, cocktails, training, nutrition and mental health and wellbeing too! 

Other notable points? 

Feel free to contact me directly on my social media channels @MB_LDNM where I will post less filtered content, and perhaps a couple of opinions too 😉