Who We Are
We are twin brothers from London, the Exton Twins; Tom (TGE) & James (JE) Our professional backgrounds started outside of fitness, JE qualified as a Barrister, and TGE a Solicitor – however we always have had a united and common passion in health and fitness, resistance training and aesthetics. Together we are Team LDNM.
How We Started
LDNM started as a passion lead hobby in 2012. We created an online hub to answer frequently asked questions by people locally that followed us guys and wanted advice – we were determined to help others with genuine, safe and effective nutritional and training advice. In 2013, having provided 24/7 advice and support free of charge, we created LDNM, we had to make it viable for us to in order to continue to help people. Our founding ethos was and still is simple, to provide genuine, proven and realistic coaching to transform lives. We are a rarity in the fitness industry, providing a steroid and photo-shop free approach, cutting away all the BS and promoting a healthy, enjoyable and sustainable way to transform, alongside our ever positive LDNM community.
Fast-forward to 2022 and we have the most effective and comprehensive range of Transformation Guides for men and women, the highest quality Educational faculty, – The LDNM Academy (offering personal training, nutrition and sports massage qualifications), the highest quality Apparel, our own line of genuinely effective and well-priced Supplements, an Online Platform and a best-selling Book. We have over 800,000 followers across Instagram, Facebook and Twitter, we remain fiercely independent, and our ethos remains exactly the same as it did in 2012.
Our ethos is to be the most honest and normalised information source in fitness. We ourselves been confused and ripped off in the past by fitness and supplement companies promising the World via chemically enhanced, photo-shopped models and celebrity mouthpieces used to sell non-effective and or hideously overpriced products. We are here to transform lives, our nutrition and training plans have been specifically designed to work around normal life; family, busy work and social schedules.
THE LDNM COMMUNITY
We have transformed 100,000’s lives world-wide, and everyone that transforms, follows and supports the movement to creating the LDNM Community. A community, of supportive, encouraging and non-judgmental like minded individuals, here to help one another on their journey. We love this, we are one big family, here to ensure everyone reaches their potential.
We Are Different
We are different. We state the facts, give you realistic goals and have physiques built on hard work and research, and around busy lives. We are passionate and want to help you make a positive step, change and transformation towards a healthier, fitter, stronger, leaner you – for life. We are honest, hard-working, straight-talking guys who are out to better the industry and stop people getting duped by fads that not only harm your bank balance, but also your health.